World Alzheimer's Day (WAD) 2011 Report: ARDSI Greater Mumbai

                        

World Alzheimer's Awareness Fortnight 7^th Sep 2011 to 27^th Sep . The theme for World Alzheimer's Day™ 2011:  Faces of Dementia .

  

On the occasion of World Alzheimer’s Day on 21st Sep 2011  ARDSI (Alzheimer's & Related Disorders Society of India) Greater Mumbai in association with ‘Silver Inning Foundation’ organized a Fortnight  Programme from 7^th Sep 2011 to 27^th Sep 2011  to create awareness about  Dementia and Alzheimer’s in city of Mumbai. All over India ARDSI and its networking organisation hosted various awareness campaign.

Programme detail:         

                                    

1)    On 7th Sep a Talk and Screening of Documentary ‘Drifting Through Time ‘ was organized at Nirmala Niketan college of Social Work , Churchgate- for Student from 2pm to 3.30pm . Around 200 students and Teachers attended

2)    On 18th Sep a Talk cum presentation was organized at Senior Citizens Association at Everest World CHS , Ghodbandar Road , Thane from  4pm to 6pm . Around 25 people participated               

3)    On 20th Sep a Talk cum Screening of Documentary ‘Drifting Through Time ‘ was organized at SVT college of Home Science (SNDT University ) Juhu  for Students , Teachers and Family Members from 1.30pm to 3pm . It was covered by National TV Channel. Around 190 people attended           

4)    On World Alzheimer’s Day 21st Sep –Senior Citizens Memory Walk and a Talk was organized at Pushpa Maa Foundation  (Dad Dadi Park) ,Veer Sawarkar Udyan ,  L T Road , Borivali East from 5pm to 7.30pm . Around 300 Senior Citizens Participated             

5)    On 21^st Sep 2011 on World Alzheimer’s Day around 3000 SMS was send to create awareness                  

6)    On 24th Sep a Information Stall and Memory Games was organized at  Elder Mela at TISS ,Deonar  from 10am to 5.30pm . Around 150 people visited the stall                        

7)    On 27th Sep a Talk and screening of Documentary ‘Drifting Through Time ‘ was organized at HELP Library, CST,Fort  from 4pm to 6pm . 25 People participated

8)    Around 50 Posters and some banners were distributed to various Senior Citizens Associations , Hospitals and Clinics 

Media Coverage:

This year again we were able to attract Media, following are the detail of media coverage:

1)    Our "World Alzheimer's Day 2011" Greater Mumbai events was covered by Govt National TV - DD SAHYADRI channel on 21st Sep at 8.30am , 2.30pm and 5pm .

2)    Our World Alzheimer's Day 21st Sep 2011 story was published in one of largest selling local language Marathi Newspaper in Maharashtra state – SAKAL : http://www.esakal.com/esakal/20110922/4827710379560695467.htm

3)    25th Sep 2011  Sunday Midday , Mumbai carries our World Alzheimer's Day 2011 Story - Excellent advocacy and networking - thanks to all contributors - Part 1 : http://epaper2.mid-day.com/showtext.aspx?boxid=75114278&parentid=152018&issuedate=25092011&edd123=mumbai

4)    25th Sep 2011  Sunday Midday , Mumbai carries our World Alzheimer's Day 2011 Story - Excellent advocacy and networking -   thanks to all contributors - Part 2: http://epaper2.mid-day.com/showtext.aspx?boxid=75233935&parentid=152019&issuedate=25092011&edd123=mumbai

5)    Website:  http://ardsigreatermumbai.blogspot.com/2011/09/world-alzheimers-day-2011-awareness.html

6)    Facebook: https://www.facebook.com/groups/ARDSI/ 

We thank Dr.Charles Pinto, Dr.Devendra Save , Nanda Narvekar , Mona Mishra , Dhanalaxmi Rao , Jimmy Dorji , Dr.Geeta Balakrishnan , Prof. Suja Koshy, Prof. Parul Kibliwala , Prof. Nasreen , Mrs. Anu Vijay Kumar , Mr.David and Ms. Dhamini Ratnam , Ms. Hendi Lingiah , Eisai Pharma , Media and all Volunteers for their help to make this programme a great success.

This programme was organized by ARDSI Greater Mumbai Chapter & Silver Inning Foundation in association with Nirmala Niketan college of Social Work  , Arundathi & Kiron Kaikini , SVT college of Home Science (SNDT) , Pushpa Maa Foundation ,Center for Life Long Learning -TISS , Eisai Pharma ,& Times Foundation/ HELP Library.

Contact: ARDSI Greater Mumbai Chapter

Mobile: 9987104233 (  Mon to Sat 10am to 6pm)  Email: ardsigreatermumbai@gmail.com ;  

What Is Alzheimer's Disease? Check this Excellent Video

These very-short "pocket" films are designed to be viewed anywhere at anytime: a doctor's office, Parliament , a family living room. Please take them. Put them on your own website or powerpoint presentation; play them on your phone or tablet. They are free for non-commercial use.

MORE THAN 40 LEADING ALZHEIMER’S ORGANIZATIONS CALL FOR DRAMATIC NEW STRATEGY TO STOP ALZHEIMER’S DISEASE

More than 40 of the nation’s leading voices and organizations in Alzheimer’s research, drug discovery and care today announced a series of aggressive and innovative recommendations to transform the current trajectory of Alzheimer’s disease, now slated to kill millions of Americans and to cost the nation over two trillion dollars in the coming decade.

“Alzheimer's is a progressive neurodegenerative disease which is uniformly fatal and for which there are no effective treatments,” said Howard Fillit, MD, who is Executive Director of the Alzheimer’s Drug Discovery Foundation, which is a member of LEAD.

“The Obama Administration has a unique opportunity to set the nation on a new course with Alzheimer’s disease. An entire generation of baby boomers will be turning 65 at the rate of 10,000 per day for the next 19 years, and we have no sustainable long-term answer for them to this disease epidemic. It cannot be emphasized enough that we are in a race against time to stop Alzheimer’s disease before it becomes America’s single largest public health, fiscal and economic threat.”
The recommendations by Leaders Engaged on Alzheimer’s Disease (LEAD) are directed to the Congressionally-mandated Advisory Council on Alzheimer’s Research, Care, and Services – the committee tasked with advising on the first-ever national action plan to deal with the growing Alzheimer’s disease crisis.

Alzheimer’s disease currently affects an estimated 5.1 million Americans and, absent disease-modifying treatments, that number is expected to rise exponentially in the coming decades. To significantly advance progress in Alzheimer’s research, care and prevention, experts who prepared the LEAD report propose the following vital recommendations:

· Triple the amount of funding for Alzheimer’s disease research, while reducing the current duplication of research efforts as well as spurring innovation through a new outcomes-oriented research strategy.

· Create incentives to drive investment in new Alzheimer’s disease therapies through enhanced market exclusivity for companies delivering treatments to market, development of large-scale patient registries to reduce the time and cost of recruiting thousands of individuals to clinical trials, and focusing attention on the development of qualified biomarkers to shorten the time needed to assess the effectiveness of new drug candidates.

· Reduce healthcare costs and improve quality of care for people with Alzheimer’s disease by implementing at a national level proven models of caring for individuals with the brain disorder and their caregivers, developing critical assistive tools and services for family caregivers, and adequately reimbursing healthcare professionals for improved high quality care.

· Establish a dedicated fund at the U.S. Department of Health and Human Services (HHS) to invest with private investors in new start-up drug discovery companies that are developing innovative treatments and therapies with the best likelihood for reducing Medicare and Medicaid spending on Alzheimer’s disease care.

· Prepare for the explosion in Alzheimer’s cases by building a healthcare workforce skilled in the care of people with the disease and by ensuring that adequate and effective services and support care are accessible to all families coping with the disease.


Read More and See the Detail Report here : MORE THAN 40 LEADING ALZHEIMER’S ORGANIZATIONS CALL FOR DRAMATIC NEW STRATEGY TO STOP ALZHEIMER’S DISEASE